Shelly Xu is the Founder of the zero waste design-tech startup SXD. She has spent 15+ years specializing in zero fabric waste design. She is committed to reversing waste's negative impact on our environment—a reality she has witnessed first-hand growing up in Asia. Shelly is an ex-creative director from Instagram, ex-Prada and McKinsey, and a graduate of the Harvard Business School. As the Founder of SXD, she brings zero waste designs to partners from global luxury brands to global superstars on stage. Shelly's thought leadership around minimizing material waste has been covered in Forbes, Fast Company, Elle, Harper’s Bazaar, InStyle, and Women’s Wear Daily. SXD's work has won Top Innovative World Technology at SXSW and the Global Change Award known as the “Nobel Prize of Fashion.” Shelly is also the inventor of three utility patents on design-technology.